It's no secret that whenever something new and hip is released, that companies are ready to line up with it. One such item is the iPod Nano. The Apple iPod transformed the way the whole world thinks about where it takes it music. Soon after the Apple iPod Nanowas released, you could see many people, men & women, young and old, listening to it. All those iPod uses represent a huge target audience. Fortunately, or unfortunately depending on your point of view, a marketing genius did realize that.

Lots of companies soon tried to associate themselves with the Apple iPod. It didn't take long for charities to realize the power and potential that the Apple iPod Nano represented. It was a great way for a charity to appear current by working together with the Apple iPod Nano line as well as reaching a younger, more technologically savvy demographic that it otherwise would not have reached.

It was the music industry, though, that really figured out how to make the iPod work for them. Now, the music industry generally frowns upon downloading music from a computer onto an iPod without paying for it. Yet, some music executives realized that the iPod is the music player of choice for many people. The danger was that to go against the iPod Nano was to go against your fanbase.

The biggest band to work with the iPod was U2. Apple released a special U2 version of the iPod Nano. Of course, innovative, expensive and exceptionally cool marketing and advertising campaigns were released. This achieved two very important goals. One was to get the songs and iPod Nano introduced to the buying public. The second goal was that U2 did not appear to be anti-download and embraced the iPod and everything it can do.

Back in the day, there were many bands who did not embrace the idea of downloading musc for free. As a result, they appeared to be greedy, out of touch and completely against the wishes of their fans. But, with the advent of the Apple iPod Nano, it is now imperative that if the whole world is going to be listening to this little device, then they might as well be listening to you.